Fundamentals of Digital Marketing and Leveraging it to Your Advantage


With the current change of the economy towards a non-touch world, digital marketing has emerged to play an important role. Businesses and organizations must now find new ways to reach to their audience. Marketing and positioning are now an ongoing strategy to stay relevant and desirable in a competitive world. Businesses will benefit from empowering and equipping their team with this knowledge 


What Will I Learn?

  • Learn what is Digital Marketing and how it works
  • Understand the different channels of digital marketing
  • Create and use popular digital platforms professionally for business
  • It will help you gain more understanding and confidence of using digital means for business to reach and connect to your targeted audience to ultimately convert them into your followers.

Topics for this course

13 Lessons3h 30m

Fundamentals of Digital Marketing and Leveraging it to Your Advantage

Module 1: Introduction to the Digital Marketing12:19
Module 2: Marketing Channels in the Digital World13:44
Module 3: The ABCDs in Digital Marketing10:03
Module 4: Business Management – Managing your business the right way9:05
Module 5: Mindset Change: It is You before Them5:39
Module 6: Offline vs Online Business13:43
Module 7: Sales vs Marketing3:15
Module 8: The Marketing Funnel12:50
Module 9: Copywriting 10129:42
Module 10: Search Engine Optimization23:28
Module 11: Instagram for Business31:15
Module 12: Facebook for Business29:03
Congratulations and Moving Forward1:01

About the instructors

Michael Cheong is a graduate of the School of Mass Communication and a firm believer in community empowerment. He is professionally involved in the media-based business (copywriting, SEO, YouTube, and social media branding). He also provides hard skill coaching to seniors and emergent communities. He is certified under MDeC and is actively involved in ‘personal branding’ and social media platforms like Instagram and Facebook.

Currently, his goal is to come out with tactical ideas to help entrepreneurs stay up to date on the digital economy, encourage inter-collaborations, and be as competitive with professionals worldwide as we approach new digital innovations.

Michael is also a TTT Certified Trainer and also certified in Teaching English as a Foreign Language (TEFL).

0 (0 ratings)

1 Courses

14 students

0 (0 ratings)

7 Courses

8 students


Target Audience

  • This course is ideal for marketers and salespeople who are part of the workforce team, agencies, and entrepreneurs.