Synthivo

4.50(4)

Increase Sales By Creating Irresistible Offer Using Buyer Persona

  • Course level: All Levels

Description

 

It is very common to hear business owners saying that digital marketing does not work. Many have in fact spent a lot of money building websites, hiring people to create content, running paid ads of all sorts and yet still don’t see the return.

Well, this usually comes down to several reasons and the biggest one is usually:
They don’t understand their target audience well enough.

If they do not understand their target audience, then they would not know:

    • Where to find them
    • How to attract them
    • How to sell to them

In this course, you are going to learn:

    • How to identify the group of people that has significant potential to respond positively to your marketing message.
    • How to create marketing messages resonates with that group of people and allows you to communicate effectively with them.
    • How to use key purchase drivers to make the final offer so irresistible that they would probably say “YES!” to it.

Lets get started!

What Will I Learn?

  • Identify the group of people that has significant potential to respond positively to your marketing message.
  • Create marketing messages resonates with that group of people and allows you to communicate effectively with them.
  • Use key purchase drivers to make the final offer so irresistible that they would probably say "YES!" to your offer.

Topics for this course

8 Lessons4h

Increase Sales By Creating Irresistible Offer Using Buyer Persona

Lesson 1: What Is Buyer Persona1:13
Lesson 2: Conduct Audience Research2:23
Lesson 3: The Before & After3:28
Lesson 4: Demographics3:41
Lesson 5: Behaviour & Interest3:32
Lesson 6: Goal & Challenges2:27
Lesson 7: Key Purchase Driver & Your Solution3:44
Summary2:06

About the instructor

I am a Certified Trainer by HRDF Malaysia and has been conducting training regarding digital marketing strategy, digital marketing analytics, email marketing, search engine marketing & social media marketing for corporate clients as well as public trainings.

I hold a Professional Diploma in Digital Marketing from Digital Marketing Institute, Ireland. I am also a Facebook Blueprint Certified Digital Marketing Associate and obtained my Google Ads Search Certification.

My experience includes working with local businesses & ecommerce platform in setting up digital marketing strategies, establishing brand awareness and managing on-going digital advertising campaigns.

P/S: If you would like to know more about my offline training sessions, just drop me an email at donchoodigital@gmail.com!

4.60 (5 ratings)

3 Courses

75 students

Student Feedback

4.5

Total 4 Ratings

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good

Straightforward approach to pinpoint what key customers want & how you could sell to them.

It provides a good insight and methodology in identifying customer profile so that Ads able to target at audience as precise as possible. Kudos to you !

Amazing approach. Never thought understanding our target audience in this manner.

RM97.00

Material Includes

  • Buyer Persona Worksheet

Target Audience

  • Sales & marketing personnel.
  • Business owners.